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  • David

TVision!

I'm excited to report that I am going to be an advisor to TVision as they look to grow and scale their business. TVision allows marketers to better understand viewability and attention in the living room with sophisticated technology and software. This allows second by second data to determine who is in the room when the television is on, and if they are paying attention to the content. It gets us one step closer to creating a "viewability" standard for television similar to digital. It will also allow Brands to optimize their plans based on actual human attention as opposed to the historical "opportunity to see".


Very exciting times indeed.

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